Aruba Networks, owned by Hewlett Packard Enterprise (HPE), has been making significant strides in the enterprise networking market. As more businesses seek alternatives to traditional networking solutions, Aruba has emerged as a top choice due to its size, resources, global reach, and breadth of portfolio.
Acquisitions and Growth
In recent months, Aruba has expanded its technology portfolio through strategic acquisitions. In February, the company acquired private cellular network technology provider Athonet, which will help Aruba establish dominance in the private 5G arena. In March, Aruba acquired cloud security software maker Axis Security, allowing the company to offer a unified, secure access service edge (SASE) offering.
These acquisitions, combined with Aruba's focus on building out its core data center switching portfolio, have contributed to the company's growth. In the first quarter of 2023, Aruba broke the $1 billion revenue mark, representing a 25 percent year-over-year growth for HPE's Intelligent Edge business.
Aruba hpe: global leader in networking solutionsReplacing the Competition
Aruba's success can be attributed to its ability to replace competitive networking products within enterprise IT environments. Many businesses are opting to replace their existing infrastructure or competitive products with Aruba, recognizing the company as a leader in wireless networking.
Larry Lunetta, Aruba's vice president of WLAN and security solutions marketing, stated, i see a lot of 'win' reports and many of them are competitive takeouts. Aruba's strong technology message, good tooling, user-friendly interfaces, and robust portfolio make it an attractive option for businesses considering a networking refresh.
Joel Grace, senior vice president of IT infrastructure and cloud practice for Sayers, a solution provider, highlighted Aruba's technological strength, stating that when costs are equal, Aruba becomes a strong technology play for customers.
HPE's Aruba Business
HPE's Aruba business has experienced significant growth over the past three years. The COVID-19 pandemic and the need for enterprises to shift and transform have contributed to this growth. As businesses seek transformation and new opportunities, Aruba's offerings have become increasingly appealing.
Donna Grothjan, Aruba Worldwide Channel Chief, emphasized that Aruba is taking share in the market and that replacement is a new opportunity for the company. Customers who are moving away from the safe choice are drawn to Aruba's size, resources, global reach, and breadth of portfolio.
Hp procurve switches: the ideal networking solutionAruba, as part of Hewlett Packard Enterprise, has positioned itself as a leading player in the enterprise networking market. With its strategic acquisitions, focus on core data center switching, and ability to replace competitive products, Aruba continues to attract businesses looking for innovative and reliable networking solutions. As enterprises seek alternatives to traditional networking options, Aruba's size, resources, global reach, and broad portfolio make it a compelling choice.