Exploring the connection between hewlett packard and omnicom

When it comes to the advertising world, there are several major agency holding companies that dominate the industry. One of these companies is Omnicom, which owns a vast network of agencies specializing in media, marketing, and corporate communications. In this article, we will take a closer look at the connection between Hewlett Packard (HP) and Omnicom, exploring their relationship and the benefits it brings.

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What is Omnicom?

Omnicom Group Inc. is a global media, marketing, and corporate communications holding company. Headquartered in New York City, Omnicom is the second-largest advertising agency holding group in the world, following WPP. The company owns several agencies that provide services in advertising, customer relationship management, public relations, and specialty services.

Some of the well-known agencies under the Omnicom umbrella include BBDO Worldwide, OMD, PHD, Ketchum, FleishmanHillard, Tribal Worldwide, DDB, Porter Novelli, and more. These agencies work with a wide range of clients, including Apple, Adidas, McDonald's, Nissan, Pfizer, Unilever, and Volkswagen.

HP's Relationship with Omnicom

As one of the leading technology companies in the world, Hewlett Packard (HP) has a significant presence in the digital advertising space. HP has established a relationship with Omnicom, and the two companies collaborate on various advertising and marketing initiatives.

Through its agencies under the Omnicom umbrella, HP can access a wide range of expertise and resources. This partnership allows HP to develop strategic advertising campaigns, reach a broader audience, and enhance its brand visibility. Omnicom's extensive network and global reach provide HP with the necessary tools to effectively promote its products and services.

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Furthermore, Omnicom's agencies offer a range of specialized services that cater to HP's specific needs. Whether it's digital advertising, media planning and buying, PR, or customer experience, HP can leverage the expertise of Omnicom's agencies to create impactful campaigns and engage with its target audience.

The Benefits of the HP-Omnicom Partnership

The collaboration between HP and Omnicom brings several benefits to both parties:

  • Access to Expertise: Omnicom's agencies have a deep understanding of the advertising industry and can provide valuable insights and strategies to help HP achieve its marketing goals.
  • Global Reach: With agencies operating in over 100 countries, Omnicom can help HP expand its reach and target international markets effectively.
  • Integrated Marketing Solutions: Omnicom's agencies offer a range of services, allowing HP to implement integrated marketing campaigns across various channels and platforms.
  • Efficiency and Cost-effectiveness: By working with Omnicom, HP can streamline its advertising efforts and benefit from the cost efficiencies that come with a centralized approach.
  • Collaborative Innovation: The partnership between HP and Omnicom encourages collaboration and innovation, leading to the development of creative and impactful advertising campaigns.

What is Omnicom?

Omnicom is a global media, marketing, and corporate communications holding company that owns a network of agencies specializing in advertising, customer relationship management, PR, and specialty services.

What agencies are under Omnicom?

Omnicom owns several agencies, including BBDO Worldwide, OMD, PHD, Ketchum, FleishmanHillard, Tribal Worldwide, DDB, Porter Novelli, and more.

What is the benefit of the HP-Omnicom partnership?

The partnership allows HP to access expertise, expand its global reach, implement integrated marketing solutions, achieve efficiency and cost-effectiveness, and foster collaborative innovation.

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The collaboration between Hewlett Packard and Omnicom brings together the expertise, resources, and global reach of both companies. Through this partnership, HP can leverage the specialized services and extensive network of Omnicom's agencies to create impactful and successful advertising campaigns. The HP-Omnicom partnership is a testament to the importance of strategic collaborations in the advertising industry and highlights the benefits it can bring to both brands involved.

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