Hewlett packard's corporate strategies: diversification, acquisitions, and innovation

Hewlett Packard, commonly known as HP, is a multinational technology company that specializes in providing hardware and software solutions to individuals and businesses. Over the years, HP has implemented various corporate level strategies to achieve its goals and maintain its competitive position in the market.

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Diversification

One of the key corporate level strategies adopted by HP is diversification. HP has expanded its product portfolio to include a wide range of products such as personal computers, printers, servers, storage devices, and networking equipment. This diversification strategy allows HP to cater to the diverse needs of its customers and reduce reliance on any single product category.

By offering a comprehensive range of products, HP can capture a larger market share and increase its revenue streams. Additionally, diversification also helps HP mitigate risks associated with fluctuations in demand for specific products or industries.

Acquisition and Partnerships

HP has also pursued a strategy of growth through acquisitions and partnerships. By acquiring other companies or forming strategic alliances, HP can gain access to new technologies, markets, and customer bases. For example, in 2002, HP merged with Compaq, a leading computer manufacturer, to strengthen its position in the PC market.

Through acquisitions and partnerships, HP can enhance its product offerings, expand its geographical presence, and leverage synergies to achieve cost savings and operational efficiencies. This strategy allows HP to stay competitive in an ever-evolving technological landscape.

Innovation and Research & Development

Another important corporate level strategy of HP is a focus on innovation and research & development (R&D). HP invests heavily in R&D to develop new and innovative products that meet the changing needs of its customers. By continuously investing in R&D, HP can stay ahead of its competitors and maintain its position as a technology leader.

HP has established research labs and innovation centers worldwide to foster collaboration and drive technological advancements. This strategy enables HP to introduce cutting-edge products and solutions that address emerging trends and customer demands.

Q: Has HP always been a diversified company?

A: No, HP initially started as a company focused on producing electronic test and measurement equipment. It later expanded into other areas such as personal computers and printers to diversify its product offerings.

Q: How does HP benefit from acquisitions and partnerships?

A: Acquisitions and partnerships allow HP to access new technologies, markets, and customer bases. It also helps in achieving cost savings, operational efficiencies, and leveraging synergies with the acquired companies.

Q: What is the role of R&D in HP's corporate level strategy?

A: R&D plays a crucial role in HP's strategy by enabling the development of new and innovative products. It helps HP stay competitive, meet customer demands, and maintain its position as a technology leader.

Hewlett Packard's corporate level strategies, including diversification, acquisitions and partnerships, and a focus on innovation and R&D, have been instrumental in the company's success. These strategies have allowed HP to expand its product offerings, enter new markets, and stay at the forefront of technological advancements. As HP continues to evolve, it will likely continue to pursue these strategies to maintain its competitive edge in the ever-changing technology industry.

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