Unlocking innovation: hewlett packard's personal creative time

In today's fast-paced and competitive business landscape, companies are constantly seeking new ways to foster innovation and stay ahead of the curve. One approach that has gained significant attention is the concept of personal creative time, where employees are given the freedom to work on their own projects during a portion of their regular work hours. Hewlett Packard (HP), a renowned technology company, has embraced this practice to drive innovation and empower its workforce. In this article, we will explore the concept of Hewlett Packard Personal Creative Time, its history, notable projects, benefits, and detriments.

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What is the 20 percent time rule?

The 20 percent time rule is a form of employee benefit that allows employees to dedicate a percentage of their working hours to personal projects. This concept was popularized by Google, where employees were encouraged to spend up to 20 percent of their paid work time pursuing their own ideas and projects. The objective of this program was to inspire innovation and creativity among employees, ultimately leading to the development of groundbreaking products such as Gmail and AdSense. Other major companies, including Hewlett Packard, Apple, and Atlassian, have also implemented similar programs, albeit with varying time allocations and guidelines.

History of personal creative time

The idea of personal creative time can be traced back to the 15 percent time initiative established by 3M, a multinational conglomerate. In the post-World War II era, 3M recognized the need for flexible employment opportunities and a culture of innovation. The company encouraged employees to set aside 15 percent of their work time to pursue projects of their choice, leading to notable inventions like the Post-It Note. Inspired by 3M's success, Google introduced the 20 percent time project in 2004, which became the foundation for many of its groundbreaking services.

Notable projects born out of personal creative time

Hewlett Packard Personal Creative Time has given birth to numerous innovative projects that have had a significant impact on the company and the technology industry as a whole. One notable example is AdSense, a program developed by Google that allows publishers to generate revenue through targeted advertisements. AdSense was conceived by Paul Buchheit during his personal creative time and has since become a major source of revenue for Google.

Another notable project is Google News, a news aggregator that sources articles from thousands of publishers. Krishna Bharat, a Google employee, developed Google News during his personal creative time, leading to the creation of a widely-used news platform. These examples highlight the potential of personal creative time in driving innovation and creating value for both employees and companies.

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Benefits and detriments of personal creative time

The concept of personal creative time comes with its own set of benefits and detriments. On the positive side, personal creative time allows employees to explore their passions, experiment with new ideas, and contribute to innovation within their companies. It empowers employees by giving them a sense of ownership and autonomy over their work, leading to increased job satisfaction and motivation. Additionally, personal creative time can lead to the development of groundbreaking products and services that can drive company growth.

However, there are also potential detriments to personal creative time. One concern is the potential loss of productivity on core company projects, as employees dedicate a portion of their time to personal endeavors. This can impact overall company performance and create challenges in project management and resource allocation. Additionally, the allocation of personal creative time may not be consistent across all employees, leading to potential disparities and conflicts within the workforce.

Hewlett Packard Personal Creative Time is a powerful tool for driving innovation and empowering employees. By allowing employees to dedicate a portion of their work hours to personal projects, companies like HP can unlock the full potential of their workforce and foster a culture of innovation. While there are both benefits and detriments to personal creative time, when implemented effectively, it can lead to groundbreaking discoveries and drive company growth. As the business landscape continues to evolve, personal creative time will likely remain a valuable strategy for companies seeking to stay ahead of the competition.

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