Hewlett Packard (HP) is a well-known technology company that specializes in manufacturing computer hardware and software. Over the years, HP has partnered with numerous celebrities and influencers to promote its products and reach a wider audience. However, one of its partnerships with Lori Loughlin's daughter, Olivia Jade Giannulli, has stirred up controversy and faced backlash.
Background: The College Bribery Scandal
In 2019, Lori Loughlin and her husband Mossimo Giannulli were arrested for their involvement in a nationwide college entrance exam cheating scandal. The couple was accused of paying $500,000 to secure their daughters' admission to the University of Southern California (USC) by falsely presenting them as rowing team recruits. Olivia Jade Giannulli, their younger daughter, became a central figure in the scandal.
The scandal not only tarnished the reputation of Lori Loughlin and Mossimo Giannulli but also affected their daughter's career as a social media influencer. Olivia Jade, who had a significant following on YouTube and Instagram, faced severe backlash and lost several brand partnerships.
The Hewlett Packard Partnership
Amidst the scandal, it was revealed that Olivia Jade had partnered with HP to promote their products on her social media platforms. The partnership involved sponsored posts and videos where Olivia Jade showcased HP laptops and other devices.
The decision to partner with Olivia Jade, considering her involvement in the college bribery scandal, sparked outrage among the public. Many criticized HP for associating with someone who benefited from fraudulent activities and questioned the company's ethical standards.
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The Controversy and Public Backlash
The public backlash against the HP and Olivia Jade partnership was swift and severe. Social media users expressed their disappointment and called for a boycott of HP products. Many argued that HP's decision to work with Olivia Jade showed a lack of accountability and condoned unethical behavior.
HP released a statement addressing the controversy, stating that they were unaware of Olivia Jade's involvement in the college bribery scandal at the time of the partnership. The company emphasized its commitment to integrity and stated that they would reevaluate their partnerships in light of new information.
The Aftermath and Lessons Learned
Following the controversy, HP ended its partnership with Olivia Jade. The company recognized the impact of public opinion and the importance of aligning with individuals who uphold ethical standards. The incident served as a lesson for HP and other brands about the risks of associating with individuals involved in scandals or unethical behavior.
Underscore on hp: how to type and use itIt is essential for brands to conduct thorough research and due diligence before entering into partnerships. This includes investigating the personal history and reputation of potential partners to ensure they align with the brand's values and maintain a positive public image.
The partnership between Hewlett Packard and Olivia Jade Giannulli sparked controversy due to her involvement in the college bribery scandal. The public backlash highlighted the importance of ethical partnerships and the need for brands to carefully consider the individuals they choose to represent their products. HP's response, ending the partnership and reevaluating their criteria for collaborations, demonstrated a commitment to integrity and accountability.