Hewlett packard data warehouse: optimizing storage & analysis

In today's rapidly evolving business landscape, organizations rely on efficient data collection, storage, and integration from diverse sources to drive valuable insights. The ability to analyze data has become crucial for generating revenue, reducing costs, and optimizing profits. As a result, the volume and variety of data generated and analyzed, as well as the number and types of data sources, have multiplied.

Companies that base their decision-making on data require effective solutions to manage and analyze large amounts of data distributed throughout their structure. These solutions must be scalable, reliable, secure enough for regulated sectors, and flexible enough to support a wide range of uses and data types. These requirements go beyond the functions of traditional databases, and that's where data warehouses come into play.

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What is a Data Warehouse?

A data warehouse serves as a central repository for storing and analyzing information to make better-informed decisions. It receives data from various sources, including transactional systems, relational databases, and other sources, typically on a regular basis. A data warehouse is designed to store, analyze, and interpret data to facilitate better decision-making. It is a type of data management system that supports business intelligence (BI) activities, specifically analysis. Data warehouses are primarily designed to facilitate searches and analyses and usually contain large amounts of historical data.

A data warehouse can be defined as a collection of organizational data and information extracted from operational sources and external data sources. This data is periodically pulled from various internal applications such as sales, marketing, and finance, customer-interface applications, as well as external partner systems. The data is then made available for decision-makers to access and analyze.

Key Characteristics of a Data Warehouse

A data warehouse exhibits the following key characteristics:

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  • Subject-Oriented: A data warehouse provides topic-wise information rather than the overall processes of a business. For example, a data warehouse focused on sales would provide valuable information such as who was your best customer last year? or who is likely to be your best customer in the coming year?
  • Integrated: Data in a data warehouse is collected from various sources and stored in a consistent and universally acceptable manner in terms of naming, format, and coding. This facilitates effective data analysis.
  • Non-Volatile: Once entered into a data warehouse, data remains unchanged and read-only. Previous data is not erased when current data is entered. This allows for analyzing historical data and understanding patterns over time.
  • Time-Variant: Data in a data warehouse is documented with an element of time, either explicitly or implicitly. This allows for analyzing data based on specific time periods, such as days, weeks, or months.

Data Warehouse vs. Database

While a data warehouse and a traditional database share some similarities, they are not the same concept. The main difference lies in their purpose. In a database, data is collected for multiple transactional purposes, providing real-time data. In contrast, a data warehouse collects data on a larger scale specifically for analytics purposes. Data warehouses store data to be accessed for big analytical queries, supporting decision-making processes.

Data Warehouse Architecture

A typical data warehouse architecture consists of a three-tier structure:

hewlett packard data warehouse - What does a data warehouse do

  • Bottom Tier: This tier represents the data warehouse server, typically a relational database system. Back-end tools are used to cleanse, transform, and feed data into this layer.
  • Middle Tier: The middle tier comprises an OLAP (Online Analytical Processing) server, which can be implemented in two ways: ROLAP (Relational OLAP) and MOLAP (Multidimensional OLAP). ROLAP maps multidimensional data processes to standard relational processes, while MOLAP directly acts on multidimensional data and operations.
  • Top Tier: This front-end client interface provides tools for querying, analyzing, and reporting data from the data warehouse. It includes query tools, analysis tools, reporting tools, and data mining tools.

How Data Warehouse Works

Data warehousing involves integrating data and information collected from various sources into a comprehensive database. For example, a data warehouse might combine customer information from an organization's point-of-sale systems, mailing lists, website, and comment cards. Data mining, a key feature of data warehousing, involves discovering meaningful patterns in large volumes of data to devise innovative strategies for increased sales and profits.

hewlett packard data warehouse - What is an example of a data warehouse

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Types of Data Warehouse

There are three main types of data warehouses:

  • Enterprise Data Warehouse (EDW): This type of warehouse serves as a central database that facilitates decision-support services across the entire enterprise. It provides access to cross-organizational information, offers a unified approach to data representation, and allows for running complex queries.
  • Operational Data Store (ODS): This type of data warehouse refreshes in real-time and is often used for routine activities such as storing employee records. It is required when data warehouse systems do not support the reporting needs of the business.
  • Data Mart: A data mart is a subset of a data warehouse built to serve a specific department, region, or business unit. Each department of a business has its own data mart to store and manage data. The data from the data mart is periodically stored in the ODS and then sent to the EDW for further analysis and storage.

Data Warehouse Examples

Companies across various industries leverage data warehouses for their day-to-day operations:

  • Investment and Insurance companies use data warehouses to analyze customer and market trends, enabling them to make informed decisions that can have significant financial implications.
  • Retail chains utilize data warehouses for marketing and distribution purposes. By tracking items, examining pricing policies, and analyzing buying trends, they can optimize their operations and make data-driven decisions.
  • Healthcare companies rely on data warehouses to generate treatment reports, share data with insurance companies, and support research and medical units. The timely availability of accurate and up-to-date treatment information is crucial in saving lives.

Popular data warehouse tools include Xplenty, Amazon Redshift, Teradata, Oracle 12c, Informatica, IBM Infosphere, Cloudera, and Panoply.

Hewlett Packard's data warehouse solutions provide organizations with scalable, reliable, and flexible platforms for efficient data storage and analysis. By leveraging data warehouses, businesses can gain valuable insights, optimize decision-making processes, and drive revenue growth. Whether it's analyzing customer trends, optimizing pricing strategies, or supporting life-saving medical treatments, data warehouses play a crucial role in today's data-driven world.

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